Having the right piece of content at the right time, in the right format, delivered in the right channel goes a long way towards creating great customer experiences today. Which is way it’s never been more important from both a lead generation and conversion perspective to optimize your content to create personalized, relevant opportunities to engage today’s customers.

Drew Burns, Principal Product Marketing Manager for Adobe Target, a tool for testing and targeting digital experiences, shares with us why mobile devices are driving the need to use location, device type, and profile data to connect content to customers and prospects at “the moment of truth”.