Drew Palos: Community, eBikes, Collaboration, Mobility | Turn the Lens with Jeff Frick Ep26

In business school, we learned about competing, by being the best in one product attribute. Highest technology, lowest cost, pick a parameter to win.

I don’t recall learning to beat the competition with the community. We’ve seen it to a degree in the tech world with companies like Red Hat, competing with with open-source community, but even those are rare.  That said, everyone’s trying to strengthen their relationship with developers, and an extended ecosystem, to be more of a platform than application, play. 

And that’s why I wanted to have Drew Palos, Community Creator Extraordinaire, join us for a very special episode, to share his experience on what it takes to create, build, and sustain a community, that not only strengthens the brand among its various constituents (customers, partners, etc.) but become a core pillar aside culture and design, to set this brand apart from a sea of competitors selling very similar products. The thing is, Super 73 does sell products too, but it’s much bigger than that.

And community sits squarely in the center, with Drew at the controls and the face of the franchise at events around So Cal, the USA, and around the World. 

Full disclosure, I’m a customer and fan, have led group rides, and was the subject of a short Super Squad profile. That said, Drew’s lessons can be applied far and wide.

I’m excited about more ‘e’ in our future, and the easiest place to start is an eBike. 

And with Super 73, it’s a LOT more than a frame, motor, battery and wheels and a great way to get around and run errands, it’s a community.

 

YouTube - Click Here 

Show Notes and Transcript - Click Here