Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping a €2M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

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Mark Rittman is joined in this final episode of the current series of Drill to Detail by returning guest Jordan Tigani, Co-Founder & CEO at Motherduck to talk about the journey from big data to small data and bringing hybrid cloud execution to DuckDB.Big Data is DeadTeach Your Duckdb To FlyAnnouncing Motherduck: Hybrid Execution Scales Duckdb From Your Laptop Into The CloudDrill to Detail Ep.64 ‘Google BigQuery, BI Engine and the Future of Data Warehousing’ with Special Guest Jordan Tigani

Drill to Detail Ep.111 'Making Analytics Fun, Frictionless and Ducking Awesome' with Special Guest Jordan Tigani

Mark Rittman is joined in this special episode by previous Looker founder and inventor of the LookML language Lloyd Tabb together with Carlin Eng, Product Manager at Google Cloud to talk about Malloy, a new query language to replace SQL for analytics.Drill to Detail Ep.60 'A Deeper Look Into Looker' With Special Guest Lloyd TabbMalloy : An experimental language for dataA Sequel to SQL? An introduction to MalloyWhy SQL syntax sucks, and why it mattersComposing with QueriesDimensional Flexibility, one of the things that makes Malloy SpecialData is Rectangular and other Limiting MisconceptionsMalloy's Near Term Roadmap

Drill to Detail Ep.110 'Building a Sequel to SQL with Malloy' featuring Special Guests Lloyd Tabb and Carlin Eng

Mark Rittman is joined in this episode by returning guest and Elementl Founder Nick Shrock to talk about Dagster's role in the modern data stack ecosystem and software defined assets, a new, declarative approach to managing data and orchestrating its maintenance.Introducing Software-Defined AssetsRethinking Orchestration as Reconciliation: Software-Defined Assets in DagsterOptimizing Data Materialization Using Dagster’s PoliciesHow I use Dagster to orchestrate the production of social science data assets

Drill to Detail Ep.109 'Dagster, Orchestration and Software-Defined Assets' with Special Guest Nick Schrock

Mark Rittman is joined in this special episode of Drill to Detail by Benn Stancil, CTO and Founder at Mode to talk about their recent acquisition by ThoughtSpot, the economics of the modern data stack and how AI and LLMs could likely become our industry’s next discontinuity.We don’t need another SQL chatbotThe new philosophersThoughtSpot acquires Mode Analytics, a BI platform, for $200M in cash and stockChatGPT-Powered Data Analysis using Cube, Delphi and the Code Interpreter Plugin

Drill to Detail Ep.108 "Mode, ThoughtSpot and AI as the Next Discontinuity" with Special Guest Benn Stancil

Mark Rittman is joined in this episode by Artyom Keydunov, Founder at Cube to talk about embedded analytics and Cube's origin story, headless BI, query acceleration and how Cube and Delphi enable an AI-powered conversational interface for the semantic layer.Empower uniquely insightful AI & LLM data experiencesAI-powered conversational interface for the semantic layerDefine metrics upstream to align your teamHow Rittman Analytics Delivers the Semantic Layer Today with CubeRittman Analytics Cube Quickstart

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

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