Mark Rittman is joined by Yali Sassoon from Snowplow to talk about data pipelines and Hadoop in the cloud; how web analytics evolved from counting pageviews to today's event-level analysis of consumer behavoir across all digital channels; why digital analytics is hard but interesting; and Snowplow's approach to building a successful hybrid open-source/commercial software business that competes successfully with megavendors such as Google and Adobe.

Snowplow website

Snowplow Insights commercial hosted service details

Snowplow Open-Source

Evolving Your Pipeline - Yali Sassoon - Snowplow Berlin Meetup #3

Snowplow on Looker