In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Jacob Towe, a DJ and lighting designer based in Jacksonville, Florida. He discusses the power of lighting to evoke emotions and why it should be constantly changing throughout the night, plus how to make lighting look good in photos and tips for creating "wow" moments.