In this episode of Drip, the focus is on how media organizations can use data to improve engagement with their readers. The advantages are increased subscriptions and more funding to produce better journalism, resulting in an improved user experience. Lovisa Bergström, who works as a data scientist and an analytics manager at Dagens Nyheter, describes the various roles that data plays in digital organizations and provides many helpful tips and tools.

Lovisa Bergström:

Credits:

Karri Niinivaara made the final tweaks to the recordings.

This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/