Elvira Zamora an LA native, fashion designer, and Founder of Chicano Elegance and I discuss about the real meaning of what it is to be Chicano. Many Latin American/Indigena people have experienced the same struggle, prejudice, and obstacles. When they discriminate against our community they do not bother to ask which country you are from, or if you were even born in the US, it does not make a difference.

Chicano Elegance unites these people from coast to coast, especially west coast neighborhoods/barrios that were created by immigrants who share not only struggle, but also food, music, culture, and slang.

 Through an immersive event, that celebrates a rich subculture, we continue to make noise, create space and be unapologetically proud of everything that makes us who we are. Not only do we celebrate our Latinidad & Indigenous roots, but we amplify nuances of our community of Chingones that share talent, goals, and beauty as Chicanos, "de aqui & de alla".