<p>Happy New Year! As 2025 hits, I look back and ahead at stories, dealing with PR people, "empathetic" management, EV fanboys and girls, along with some resolutions. See if they match your experiences in '24 and promises for '25. </p>

Happy New Year! As 2025 hits, I look back and ahead at stories, dealing with PR people, "empathetic" management, EV fanboys and girls, along with some resolutions. See if they match your experiences in '24 and promises for '25.

Drive and Reverse-A New Year's Transmission

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Drive and Reverse-A New Year's Transmission

Drive and Reverse-A New Year's Transmission