Shana Sumers, who is the Head of Community at HER, the largest community and dating app for LGBTQ+ womxn and queer people. She’s also the co-host of the Bad Queers Podcast. 

Questions Shana Answered in this Episode:

• Talk to me about why the community aspect of your app is so important and how it helps you develop your brand.
• How do you build a community within an app? What are the functions of your role?
• What growth have you seen over the last 5 years at HER? And how has HER contributed to that growth?
• How did you pivot through coronavirus and keep your community engaged?

Timestamp:

• 3:50 The mission of HER and the Bad Queers Podcast
• 8:03 Why community is integral to HER and the limitations of spaces for LGBTQ+ people
• 11:36 Shana’s goal in her role as Head of Community
• 13:57 The influence of community on HER’s growth
• 18:12 Pivoting during coronavirus to virtual events, a lot of them
• 26:19 Storytelling and growth marketing
• 30:33 Being real about SEO

 Quotes (140 characters):

(9:07-9:17) “There are only 16 bars in the U.S. that are catered towards queer womxn like period, and that’s if they survive COVID.”

(11:38-11:45) “The overall goal is that I’m trying to provide a space where people can build valuable relationships with others who have similar interests.”

Mentioned in this Episode:

• Shana Sumers
• HER app
• Bad Queers Podcast