Daniel H. Pink's Drive examines the flaws in our reward-and-punishment system of motivation, which Pink calls "Motivation 2.0," and proposes a new way to think about motivation called "Motivation 3.0." The text analyzes the work of behavioral scientists like Edward Deci and Richard Ryan, who argue that our intrinsic desires for autonomy, mastery, and purpose are more important than extrinsic motivators like money or recognition. Pink argues that the old model of motivating people through carrots and sticks doesn't work in today's economy, where more and more work requires creative problem solving, and instead proposes a new model built around the third drive, which focuses on unleashing our innate desire to be self-directed, learn, and make a difference in the world.