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Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance.
Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks about the power of social proof and the role of testing in driving D2C growth. He emphasizes humanizing the brand, utilizing data analytics, and collecting customer feedback. Aaron also discusses how data analytics can drive performance and impact and how Quontic Bank sets itself apart in digital banking.
Main Takeaways
Tools Mentioned in this Episode
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Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance.
Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks about the power of social proof and the role of testing in driving D2C growth. He emphasizes humanizing the brand, utilizing data analytics, and collecting customer feedback. Aaron also discusses how data analytics can drive performance and impact and how Quontic Bank sets itself apart in digital banking.
Main Takeaways
Tools Mentioned in this Episode