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Drive Sales and Marketing Success with AI and Academic Theory
As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.
In conversation with host Chris Wofford, Lee explores:
- The importance of prioritizing customer and stakeholder outcomes
- AI applications for customer lifetime value and customer-based corporate valuation
- How AI can help workers map their days
- Time freedom gained from AI
- The future of AI agents and possibilities of AI org charts
- Differences between smart AI and wise AI
- Personalized AI that knows you
- Sales and marketing pain points that can be addressed with AI
- Opportunities for AI to guide corporate leaders as external consulting firms do
- Retrieval-Augmented Generation (RAG) systems
- Mental modeling of what’s important — and what’s not — in accomplishing work tasks
- How AI frameworks could be used for eCornell learners
Discover the latest best practices for AI in eCornell certificate programs:
- Designing and Building AI Solutions
- Generative AI for Productivity
- AI Strategy
- AI for Digital Transformation
- Applied Machine Learning and AI
Additionally, Clarence Lee is an author of five marketing certificate programs:
- Marketing AI
- Digital Marketing 360
- Growth Marketing
- Integrated Marketing 360
- Digital Marketing
Learn more about Lee on his website and get the latest updates from his company at eisengard.ai.
Books and authors mentioned in this episode:
- “Principles” by Ray Dalio
- “How Brands Grow” by Byron Sharp
- “Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim Ferriss
Did you enjoy this episode of the Cornell Keynotes podcast? Watch the Keynote.
Follow eCornell on Facebook, Instagram, LinkedIn, TikTok, and X.
View all episodes
By eCornellAs co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.
In conversation with host Chris Wofford, Lee explores:
- The importance of prioritizing customer and stakeholder outcomes
- AI applications for customer lifetime value and customer-based corporate valuation
- How AI can help workers map their days
- Time freedom gained from AI
- The future of AI agents and possibilities of AI org charts
- Differences between smart AI and wise AI
- Personalized AI that knows you
- Sales and marketing pain points that can be addressed with AI
- Opportunities for AI to guide corporate leaders as external consulting firms do
- Retrieval-Augmented Generation (RAG) systems
- Mental modeling of what’s important — and what’s not — in accomplishing work tasks
- How AI frameworks could be used for eCornell learners
Discover the latest best practices for AI in eCornell certificate programs:
- Designing and Building AI Solutions
- Generative AI for Productivity
- AI Strategy
- AI for Digital Transformation
- Applied Machine Learning and AI
Additionally, Clarence Lee is an author of five marketing certificate programs:
- Marketing AI
- Digital Marketing 360
- Growth Marketing
- Integrated Marketing 360
- Digital Marketing
Learn more about Lee on his website and get the latest updates from his company at eisengard.ai.
Books and authors mentioned in this episode:
- “Principles” by Ray Dalio
- “How Brands Grow” by Byron Sharp
- “Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim Ferriss
Did you enjoy this episode of the Cornell Keynotes podcast? Watch the Keynote.
Follow eCornell on Facebook, Instagram, LinkedIn, TikTok, and X.