Drive with me! In this episode, I’m talking all about values—why they matter, how they shape our decisions, and how they show up in both life and business.

I dive into the importance of defining your own values, especially when it comes to how you invest and spend your money. I also share why understanding your customers’ values—and knowing when you’re aligned or not—is key to building a business with integrity.

I tell a story from years ago (let’s call it my hair care journey… or lack thereof) and how a conversation with a friend totally shifted the way I think about values. That moment also shaped how I taught values to my staff back at the farm.

This one’s a fun and reflective episode on getting clear about what matters most to you—and owning it fully.