In this jam-packed episode of Driven by Intelligence, I sit down with Cody from Jive Media to unpack one powerful question: Is AI in automotive overhyped or underused?

What follows is a masterclass in video strategy, personalization, and digital experience—from turning your website into a virtual showroom to syndicating incentives in real time.

We’re talking about how to build trust, drive consistent offers, and create a 365-day video journey that actually serves your customer.

If you’re a GM, Internet Director, or Marketing Manager looking to win online without losing your identity—this episode is for you.

Watch now. Take notes. Share with your team.

In this jam-packed episode of Driven by Intelligence, I sit down with Cody from Jive Media to unpack one powerful question: Is AI in automotive overhyped or underused?

What follows is a masterclass in video strategy, personalization, and digital experience—from turning your website into a virtual showroom to syndicating incentives in real time.

We’re talking about how to build trust, drive consistent offers, and create a 365-day video journey that actually serves your customer.

If you’re a GM, Internet Director, or Marketing Manager looking to win online without losing your identity—this episode is for you.

Watch now. Take notes. Share with your team.

From cubicles to commanding the showroom floor of one of the most elite automotive brands in the world, Mabel Peralta’s journey is one of grit, grace, and game-changing leadership.

In this powerful episode, Mabel shares how she went from a broken car-buying experience to becoming the manager of a standalone Aston Martin store, one of only four in the nation.

We talk about purpose, identity, and how to lead when your name and presence speak before you do.

She’s a branding powerhouse, a mentor for women of color in the automotive industry, and an advocate who shows up fully—wig or no wig.

 Tap in for stories on:

Breaking molds in male-dominated spaces

Leading with transparency (even on your worst day)

Why “white glove” service should never depend on price

And how follow-up isn’t just a tactic—it’s a standard.

🎉 Oh, and it’s her birthday too. Let’s go.

In this powerful episode of Driven by Intelligence, we sit down with Kelvin Bratcher, a dealership owner, entrepreneur, and co-founder of Still Moon Whiskey.

Kelvin shares his remarkable journey from growing up in the projects of Durham, North Carolina, to becoming a leader across multiple industries. From running Infiniti of South Bay and Nissan of Rocky Mount, to launching a legacy brand in the spirits industry, Kelvin brings the truth about what it really takes to stand out in a noisy market.

We cover:

How to rise from humble beginnings and own your voice

The mindset shift from General Manager to Owner

Why storytelling is your greatest marketing asset

How AI, video, and CRM can drive real customer connections

Building world-class teams and experiences

The truth about work-life balance, time management, and focus

The story behind Still Moon and what it teaches us about automotive retail

Whether you're in the automotive world or chasing your own legacy, this one is for you.

 Dealerships:

Infiniti of South Bay: https://www.infinitiofsouthbay.com

Nissan of Rocky Mount: https://www.nissanrockymount.com

🥃 Shop Still Moon Whiskey:
https://www.drinkstillmoon.com

Don’t forget to subscribe for more insights from leaders redefining the game.

In this episode, we sit down with Lisa Bailey, Founder & CEO of Features First Auto, to discuss how post-sale customer education is transforming the automotive industry. Lisa shares her mission to bridge the ADAS (Advanced Driver Assistance Systems) knowledge gap, ensuring drivers of all generations fully understand and utilize modern vehicle technologies.

We dive into:
🚗 The importance of consumer education in reducing collisions
💡 How dealerships can enhance customer experience with microlearning
🎯 Why women and diversity in leadership are crucial for industry innovation
🔍 The role of AI in shaping the future of driver safety

Lisa’s insights are a game-changer for dealers, car buyers, and anyone passionate about the future of automotive tech.

🔥 Watch now and learn how to create a safer, smarter driving experience!

📌 Connect with Lisa:   / lisa-b-9a087613a 
📌 Follow for more insights! Like, comment, and subscribe for more industry-changing conversations.
The FeaturesTalk Podcast -    / @featuresfirstauto 
Website - https://featuresfirstauto.com/
LinkedIn -   / featuresfirst-auto 
Request a demo - [email protected]
My LinkedIn Profile -   / lisa-b-9a087613a  

In this episode of Driven by Intelligence, we explore the intersection of cutting-edge technology and authentic human connection in the automotive industry.

Join us as we dive into the transformative power of AI and video – from enhancing customer engagement with lightning-fast response times to ensuring authenticity in every interaction.

About Chris Alexander: Although Chris Alexander worked in the automotive business all through college, he never planned on it being a lifelong career. But here he is, 20 years later, working in the same industry and happy to be doing it.

After joining the Hyundai/Ford Dealership of Columbia almost two years ago, he’s now the general manager and a dealer-partner. And for the last few months, he has been busy shaking things up.

“My biggest goal is to change the perception and business model of how dealerships are run,” he says. “It first starts with your employees and their commitment and their interactions with customers. We have very little turnover and high retention. In my opinion, our employees are our greatest investment.”

Every morning, Chris meets with his service team at 7:20 and then with his sales team at 8:30. “We don’t try to focus on the big picture or one big thing. Instead, we focus on one detail and maximize that in a day, which creates an opportunity for 30 details in 30 days to become greater and better.”

Our conversation unpacks the delicate balance between efficiency and the personal touch that builds trust and credibility. We discuss real-world scenarios, the importance of leveraging technology without losing the human element, and the cultural shifts needed to drive both individual and team success.

Whether you're a dealership leader, sales professional, or tech enthusiast, learn how embracing these innovative strategies can revolutionize the way you do business.

Visit Chris Alexander's Dealerships:
www.hyundaiofcolumbia.com
www.fordofcolumbia.com

If you would like to learn more about Durran Cage:
www.cageautomotive.com
www.video4victory.com


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