Audio Talks

Driven By Sound: Why JBL Rules the Road


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with Kyle Roche, Global Marketing Director, Automotive at HARMAN and Jeff Triege, Head of Automotive Speaker Product Business, HARMAN

To celebrate JBL’s 80th anniversary, Audio Talks continues its new season with host Oisin Lunny joined by Kyle Roche and Jeff Treige to explore why JBL remains synonymous with great sound on the road. In this episode, the conversation dives into JBL’s long‑standing partnership with Toyota, unpacking how decades of collaboration have shaped premium in‑car audio and elevated the driving experience for millions of listeners around the world.

Tracing the evolution of JBL and Toyota’s sound partnership from its origins in the late 1990s to today’s globally scaled systems, Kyle and Jeff reveal how JBL’s Sonic DNA is carefully translated from concert stages and studios into the unique acoustic environment of the car cabin. From the emotional power of loud‑and‑clear sound to the craftsmanship behind tuning, technology and collaboration, the discussion explores how automotive audio influences brand perception, personal identity and everyday moments behind the wheel — and what the future holds as vehicles become more immersive, connected and autonomous.

Learn More About JBL's 80th Anniversary here: https://www.jbl.com/our-story.html

Read About JBL's Eight Decades of Audio Excellence here: https://issuu.com/jbl80/docs/jbl80yearspoweringvoices

Hear about Legendary DJ Carl Cox On Amazing Sound And Roaring Engines: https://www.oisinlunny.com/legendary-dj-carl-cox-on-amazing-sound-and-roaring-engines/ (or Podigee)

Learn about The Art of Cinematic Sound: https://www.oisinlunny.com/the-art-of-cinematic-sound/

Watch on YouTube: https://www.youtube.com/watch?v=2Miu2vbwRBY

Learn more about the Art of Listening here: https://www.youtube.com/watch?v=CA63hS9H9ns

Our Audio Talks Playlist: https://listen.tidal.com/playlist/6d14f4ad-f1c7-404d-ba82-fe8d0a320b93

Make sure to follow us on Social Media and visit our Art of Listening website to get a full view on how HARMAN helps people get the most out of each moment they spend listening:

Instagram @audiotalkspodcast

Instagram @HARMANintl
Twitter @HARMANintl
Facebook @HARMANint
LinkedIn @HARMAN International
https://artoflistening.harman.com/

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Audio TalksBy HARMAN

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