In this episode, Scott talks with Jason Kent Crowell from Brady Trucking about the recruiting evolution and how you can attract a fleet of high-quality drivers, even in the midst of the ever-changing supply and demand curve of 2020.
This is done through creating real, driver-centric recruiting ads and videos; providing a realistic job preview to potential candidates; and reaching drivers where they exist in the world: truck stops, in their cabs, and on their portable devices.
Our blog has written responses to some of Jason's work; you can find those posts here:
The First Step to Driver Retention: How You Recruit Drivers
The New Recruiting Funnel