Attention Retention

Driver Recruitment and Retention: The Power of Praise in the Trucking Industry


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In this episode, Jackie recaps her latest radio show with Tim Ridley on the Road Dog Trucking Show. Jackie discusses the importance of praise, honesty, and interpersonal relationships between drivers, managers, dispatchers, and leadership in retaining drivers.

There is a major significance in responding swiftly to driver feedback, engaging with drivers, and making changes based on their feedback. Jackie also suggests creating certificates or badges of honor for drivers as a way of recognizing their service and promoting the company on social media. Sharing these positive moments can help attract new drivers.

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Attention RetentionBy KJ Media

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