Before you can appreciate what shippers look for, you have to understand what they are up against. Shippers are bombarded from brokers & carriers wanting to ship their freight daily. They can almost-literally throw a rock blindfolded and hit 20 brokers and 10 carriers “with trucks in the area” wanting their freight. No wonder shippers expect great service, right!? In a highly competitive market, how can you stand out to shippers looking to hire transportation providers?