Want to learn how a global company drives $1.7billion in annual revenue? In this episode we talk to HubSpot's Chief Sales Officer, Christian Kinnear, who shares how HubSpot approached its global sales operating model, how we've scaled our sales organisation and motion over the years, and his predictions on how AI will impact sales professionals and buyers. Christian also shares how HubSpot thought about which markets to expand to and the frameworks we used to assess new markets. If you're a global leader looking to grow your sales organisation, this episode is for you!

Bookmarks:

(16:18) Establishing a global sales operating model

(28:28) Selling into local markets

(31:13) The future of AI and sales

(38:44) Fostering sales and marketing alignment

Helpful Resources:

2023 Sales Trends Report + Asia Pacific Spotlight

HubSpot Blog: 10 Sales Skills Every Rep Needs to Master in 2023

HubSpot Academy: Frictionless Sales Course

Sales in Asia: A Definitive Framework to Winning Business Across Asian Markets

HubSpot Template: Asia Sales Strategy Template