In the latest episode of the RevCast Podcast we caught up with Julie Grieve, founder and CEO of Criton - an award-winning technology provider based in Edinburgh. Julie discusses driving a total revenue management approach with the help of technology, what the main challenges are, how to implement this approach and what cultural shift needs to happen for a business to adopt this technology. Julie emphasises the importance of providing a service that exceeds guest expectations and makes staff's lives easier. Criton enables hotels to digitise their guest information and bring all their guest-facing technology into one easy-to-use branded mobile app. Criton’s mission is to give independent hotels access to the same technology that large hotel chains already adopt.