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Driving Account Based Marketing with Amazon Web Services
In this episode, we engage in a thought-provoking discussion with Jillian Gartner, a marketing leader at Amazon Web Services (AWS).
Join us as we explore the transformative impact of technology on account-based marketing (ABM) and dive into the purpose-built tools offered by AWS that are reshaping the landscape.
Gain a deeper understanding of the benefits that AWS brings to ABM strategies and discover the wealth of resources available to help you harness its full potential. Also hear how various industries are embracing technology while continuing to leverage human expertise.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
About Jillian Gartner:Jillian Gartner is the Head of Marketing, Industry Campaigns & Digital, for Amazon Web Services. She thrives on building high-performing teams that deliver strong ROI. Jillian has experience working in highly matrixed, large publicly traded companies to midsized organizations as well as startup environments. A few areas of expertise include: growth, digital and account based marketing, demand generation as well as marketing technology and automation.
About Tessa Burg:Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.
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By TenloRadio
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In this episode, we engage in a thought-provoking discussion with Jillian Gartner, a marketing leader at Amazon Web Services (AWS).
Join us as we explore the transformative impact of technology on account-based marketing (ABM) and dive into the purpose-built tools offered by AWS that are reshaping the landscape.
Gain a deeper understanding of the benefits that AWS brings to ABM strategies and discover the wealth of resources available to help you harness its full potential. Also hear how various industries are embracing technology while continuing to leverage human expertise.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
About Jillian Gartner:Jillian Gartner is the Head of Marketing, Industry Campaigns & Digital, for Amazon Web Services. She thrives on building high-performing teams that deliver strong ROI. Jillian has experience working in highly matrixed, large publicly traded companies to midsized organizations as well as startup environments. A few areas of expertise include: growth, digital and account based marketing, demand generation as well as marketing technology and automation.
About Tessa Burg:Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.