What does it take to drive strategic B2B growth as a full-funnel marketer? Host Amy Woods welcomes back Ciarán Regan, Chief Marketing Officer at Bizzdesign, to share his approach. Since his first appearance on the podcast in 2022, Ciarán has stepped into a new leadership role at Bizzdesign, a Dutch enterprise software company helping global organizations in future-proofing their transformation journeys with their enterprise architecture solutions. In this episode, they discuss owning your niche, building a high-performing team, why webinars are perfect for repurposing, and how to strike the right balance between using AI and keeping things human.

Find out:

• How Ciarán grew and structured the Bizzdesign marketing team
• Why product marketing is the backbone of a full-funnel marketing approach
• The ways webinars drive thought leadership and revenue
• Why webinars are integral and how to repurpose them for maximum impact
• The role of AI in the Bizzdesign marketing team

Important Links & Mentions 

• Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• A Three-Pillar Approach to Content Marketing with Ciarán Regan https://www.youtube.com/watch?v=rNwAFtDr5pE
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/