Incorporating events into your GTM strategy not only enhances your marketing efforts but also accelerates sales cycles and strengthens customer relationships to drive revenue growth. Events create opportunities for meaningful interactions, to gather real-time feedback, and go to ground-zero to understand customer pain points. These immersive experiences are a chance to delight prospects and customers, and drive significant pipeline growth. 

So, how do we ensure that events are a cornerstone of a successful modern go-to-market strategy? 

Chris Carver, CEO of Sessionboard, joins today's conversation to moderate a discussion with host, Bryan Funk, to unpack the mindsets and tactics utilized at Virtuous to build a flagship brand event and trade show strategy that drove millions in pipeline. 

In this session you’ll learn how to:: 

• Effectively scale a hybrid event model
• Integrate your sales team with flagship marketing events
• Equip speakers to evangelize you as a category leader 
• Develop 365 marketing content from your speaker network 

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.