In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, talks with vice president of sales and services John Heywood about the important role of sales within an outreach program.

Specific topics of discussion include:

• How sales teams can elevate and grow laboratory outreach programs.
• Why organizations may be reluctant to hire salespersons, and how to make the case to retain or recruit them.
• How to partner with the sales team to drive change.
• The characteristics of a successful outreach salesperson.
• How to grow a career in laboratory sales.