Imagine launching a modern business where the entire ecosystem needs to be built from scratch – from charging stations to obtaining custom license plates. This is the incredible, real-life story at the heart of our latest episode.

Join us as we dive into the journey of an economist (who remarkably doesn't even drive!) who became the visionary founder of an electric vehicle (EV) taxi company in Senegal. This isn't just a tale of entrepreneurship; it's a powerful case study in the importance of innovation in driving change, especially within the unique realities of emerging markets.

This real-life example perfectly encapsulates the spirit of Flywheel Economics: demonstrating how the flywheel effect can create new industries and economic momentum from the ground up.

Special thanks to our guest Matthew Sellar (Founder, Mbay Mobility) for his valuable insights.

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