Episode Highlights:

• Tukan Das shares his background and what he is up to at LeadSift. 
• What is the smartest decision Tukan Das has ever made as a professional?
• How did Tukan get started with LeadShift with his other co-founders?
• What does buying intent mean to Tukan Das?
• Tukan talks about where LeadSift’s data comes from and ways they signal intent. 

• What are the three main types of buying intent data? 
• How does LeadSift provide intent signals at the level of the individual? 
• Once companies or sales teams have this data, what are some things they can do with it?   

• Tukan Das talks about their content series called Driving Content with Intent.

• How did they come up with this content series?  
• Case studies, short videos, and publishing an eBook are types of content that have worked well for LeadSift.  
• What is his favorite resource that he relies on?  
• Is there a tool that Tukan has implemented that now he can’t live without? 
• What is his favorite resource that he relies on? 

3 Key Points:

1. LeadSift’s mission is to mine publically unstructured data to identify buying intent. 
2. The three sources of intent in a B2B setting are first-party intent, the data from activities on your own online properties, second-party intent, data from someone else's' first-party intent, and third-party intent, is data from everywhere else.
3. The LeadSift content series called Driving Content with Intent takes someone’s competitive landscape and zooms into what kind of content they are consuming, topics they are engaging with, and what events they are attending.

Resources Mentioned:

• Tukan Das: Linkedin Twitter
• LeadSift: leadsift.com
• SaaS Growth Hacks Facebook Group
• SaaStr: saastr.com
• Make It Happen - B2B Sales with John Barrows Facebook Group