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Driving Cross-Functional Responsibility for your Value Program
In this episode, Thomas Pisello and April Morley interview Marchelle Varamini, the VP of Value at Amplitude.
The conversation reviews Marchelle's new role and the importance of value program maturity. The trio also talk about using customer success stories for content engagements, driving value in go-to-market and marketing, the role of value in product, the impact of CRO focus on value, the importance of a comprehensive charter, and Marchelle's advice for value practitioners.
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By Genius DriveIn this episode, Thomas Pisello and April Morley interview Marchelle Varamini, the VP of Value at Amplitude.
The conversation reviews Marchelle's new role and the importance of value program maturity. The trio also talk about using customer success stories for content engagements, driving value in go-to-market and marketing, the role of value in product, the impact of CRO focus on value, the importance of a comprehensive charter, and Marchelle's advice for value practitioners.