Change and Thrive with Dr. Wendy L. Heckelman

Driving Cultural Change During Transformation


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As business management expert Peter Drucker once said: “Culture eats strategy for breakfast.” An organization can carefully craft its strategic plan with great care and detail, but at the end of the day, its goals will not be accomplished if the company culture does not support the vision.


Today, I speak with Andrew Moore, the General Manager of Pfizer CentreOne. We discuss his journey with shaping organizational culture at Pfizer and the learnings he garnered through these experiences. Since his time in the military, Andrew had an appreciation for how team culture can shape expectations, goals, and values to drive performance.

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Change and Thrive with Dr. Wendy L. HeckelmanBy Wendy L. Heckelman, Ph.D.