In this episode, our host Jim Ward sits down with Jeff Gothelf, author and expert on product development and organizational agility. They discuss the power of Objectives and Key Results (OKRs) as a framework for driving customer-centric growth.

Key Takeaways:

• The importance of being truly customer-centric vs. just paying lip service to it
• How OKRs can help organizations shift their focus to measuring and optimizing customer behaviors
• Tips for overcoming resistance to implementing OKRs, including starting with a pilot and proving the model
• Insights on the cadence and communication needed for effective OKR management
• Considerations around using OKRs in the face of an urgent, existential crisis
• The role of AI and automation in the future of OKRs and customer-focused goal setting

Guest Bio:
Jeff Gothelf is an author, speaker, and coach who helps organizations build better products and develop the cultures needed to support them. He is the co-author of the book "Who Does What: A Practical Guide to Customer-Centric OKRs."

Resources Mentioned:

• Jeff Gothelf's website: jeffgothelf.com
• "Who Does What" book here!
• "Measure What Matters" by John Doerr