In this episode, we meet Jess Cervellon, Head of Customer Experience at Feastables. 

Feastables is a better-for-you snack brand from Mr. Beast, the #1 creator on Youtube. 

Jess shares her perspective on Customer Experience and how she is driving engagement and building community at Feastables. 

Other topics covered in this episode

• Creator-led brands
• QR Codes Experiences
• Sweepstakes
• Customer experience
• Text and chat bots
• Surveying retail customers  

Key Takeaways

• Retail provides accessible pricing options for DTC products, i.e. ability to buy a single bar vs. 10-pack
• For Feastables, retail also expanded word of mouth outside the Youtuber segment 
• QR codes bridge the gap between digital and physical for Feastables
• Sweepstakes are a great way to drive engagement with QR codes
• Customer experience is more than support; it’s community building and digital experience too
• Feastables is using SMS and webchat in fun and creative ways to drive engagement 
• Brands can learn more about their retail customers with a QR code / survey combination

Please let us know your thoughts about the episode!

Where to find Jess Cervellon:

Linkedin: https://www.linkedin.com/in/jess-cervellon/

​Website: https://feastables.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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