In this episode, Lina Bermúdez, Territory Account Manager at F5, tells us how she went from a degree in electronic engineering to selling to enterprises and leading hyperscalers in the digital infrastructure space, and how she overcame cultural and language barriers to offer customers around the world what she found they really needed: a partner to provide integral support in Latin America.

Topics covered:

- The importance of listening to customers before offering what you have.

- What customers really need when they reach out.

- Overcoming language barriers when selling to sophisticated customers

- Trends in the Latin American technology market

- Dealing with insecurities when facing new challenges.