Driving Demand

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.

In this episode we talk about:
- how big vs. small companies approach their marketing and brand
- how AI changes B2B marketing and where
- what should b2b companies do now
- what AI cannot replace
- storytelling

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!

On this episode we talk about:
- When should B2B companies invest in brand?
- Is there a scenario where brand doesn't matter?
- What goes into a brand and how to get the founders onboard?
- How to approach a rebrand? How much time and budget should one allocate?
- How do you measure your brand?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

 In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.

You will learn about:

• Understand where your audience consume content
• Split your funnel into high-intent and low-intent
• Understand the dark funnel
• Create demand vs capture demand?
• Why should you care about building an owned audience?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue.

On this episode we talk about:
- What to think about when creating your own podcast as a company
- How to tie your podcasting efforts back to revenue (hint: it’s possible)
- Why thought leadership ads might be the most interesting ads format yet
- Structure of the marketing team at Chili Piper and why it works so well

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.

On this episode we talk about:
- Most common faults marketers do when using HubSpot?
- Most important reports to have built out?
- How to think about marketing attribution while using HubSpot?
- Setting expectations for success when shifting from lead gen to demand gen

🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless.

On this episode we talk about:
- How to grow revenue through subject matter experts (SMEs)
- How to build a paid ads playbook focusing on engagement
- Why shifting from lead gen to demand gen too fast might hurt you
- What's James biggest learnings from working at both Cognism & Jiminny?

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

What should you prioritize first when you get back after your vacation?

In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2.

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.  

On this episode we talk about:
- What does a recession mean for us as marketers?
- How can we work towards cost-efficient growth instead of growth at all costs?
- Why focusing on your existing customers might be your best bet

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he deep-dives into how you could use them for yourselves.

On this episode we talk about:
- Most common LinkedIn Ads mistakes in B2B (and how to fix them!)
- Justin's LinkedIn Ads B2B Playbook
- How do you measure success from LinkedIn Ads?

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.