Fintech for the People Season 8, Episode 5 featuring Sheryar Bawany, Co-founder and CEO of Trukkr 

Amee Parbhoo, Managing Partner of Accion Ventures, welcomes Trukkr’s Co-founder and CEO, Sheryar Bawany, to the podcast this week for an in- depth discussion of Pakistan's $35 billion road freight market, an industry critical to the economy yet held back by manual processes and financial instability. Sheryar begins by recounting his unique journey from banking to becoming a trucker himself, an experience that gave him a firsthand look at the severe pain points in the industry. This led to the creation of Trukkr, a platform designed to solve these deep-rooted challenges by merging logistics technology with embedded finance. 

Sheryar explains the critical cash flow challenges that keep small truck owners "constantly broke," trapped in a cycle of high upfront costs and long payment delays. Trukkr tackles this by providing essential working capital and digitizing the entire supply chain. For corporate shippers, the platform offers unprecedented transparency, efficiency, and data analytics, transforming a chaotic, paper-based system into a streamlined digital workflow. For truckers, it provides access to fair and timely financing, breaking their dependence on high-interest loan sharks. Sheryar’s vision is for Trukkr to become the central ecosystem for the industry, making logistics in Pakistan more efficient and financially inclusive for everyone involved. 

Episode highlights: 

• Digitizing Pakistan's massive, yet inefficient, road freight and logistics industry. 
• Addressing the critical working capital and cash flow challenges faced by small truck owners. 
• Providing corporate shippers with transparency, data analytics, and operational efficiencies. 
• Streamlining the entire logistics process, from sourcing trucks to invoicing and payment. 
• Integrating embedded finance to provide truckers with access to capital and insurance products. 
• Overcoming adoption hurdles in a traditionally manual and price-sensitive market. 
• Creating a digital ecosystem that benefits both shippers and carriers. 
• The future of truck-tech and the importance of a combined technology and finance model. 

To learn more about Trukkr, visit their website. Learn more about Accion Ventures on our website and LinkedIn.