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Driving e-Commerce Sales for America's Favorite Giveaway Candy
Jim Knight the Vice President of e-Commerce at Spangler Candy, the company that supplies America's favorite giveaway candy. For nearly 25 years, Jim has been with Spangler Candy leading marketing and ecommerce initiatives to sell bulk candy. The company's well-known brands include Dum Dums, Saf-T-Pops, Spangler Candy Canes, Spangler Circus Peanuts, Necco Wafers, Sweethearts, and Canada Mints. Spangler Candy and Buy Box Experts work together on Strangler's Amazon channel.
Jim holds a Bachelor of Science degree in Management Systems from Kettering University and an MBA from Indiana University - Kelley School of Business.
In this episode…Spangler Candy has been in the business of selling candy for many years and their decision to enter the Amazon marketplace was the logical next step in growing their company. Consumer behavior has evolved through the years and companies need to stay on top of the game in order to remain competitive and relevant -- and this includes embracing ecommerce.
Being in charge of ecommerce at Spangler Candy, Jim Knight has had his fair share of challenges. But he managed to push the envelope and drive sales for their company despite the initial hurdles; they now have a strong following in the ecommerce space and he says, there's a thing or two you can learn from their experience.
Join James Thomson as he interviews Jim Knight of Spangler Candy in this week's episode of Buy Box Experts where they talk about the growth and evolution of Spangler Candy, how selling on Amazon has impacted the company's business, how Jim ensures that the company maintains its branding and reputation in the candy industry, and what other businesses who are looking to join Amazon can learn from their experience. Stay tuned.
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By Joseph Hansen and James ThomsonJim Knight the Vice President of e-Commerce at Spangler Candy, the company that supplies America's favorite giveaway candy. For nearly 25 years, Jim has been with Spangler Candy leading marketing and ecommerce initiatives to sell bulk candy. The company's well-known brands include Dum Dums, Saf-T-Pops, Spangler Candy Canes, Spangler Circus Peanuts, Necco Wafers, Sweethearts, and Canada Mints. Spangler Candy and Buy Box Experts work together on Strangler's Amazon channel.
Jim holds a Bachelor of Science degree in Management Systems from Kettering University and an MBA from Indiana University - Kelley School of Business.
In this episode…Spangler Candy has been in the business of selling candy for many years and their decision to enter the Amazon marketplace was the logical next step in growing their company. Consumer behavior has evolved through the years and companies need to stay on top of the game in order to remain competitive and relevant -- and this includes embracing ecommerce.
Being in charge of ecommerce at Spangler Candy, Jim Knight has had his fair share of challenges. But he managed to push the envelope and drive sales for their company despite the initial hurdles; they now have a strong following in the ecommerce space and he says, there's a thing or two you can learn from their experience.
Join James Thomson as he interviews Jim Knight of Spangler Candy in this week's episode of Buy Box Experts where they talk about the growth and evolution of Spangler Candy, how selling on Amazon has impacted the company's business, how Jim ensures that the company maintains its branding and reputation in the candy industry, and what other businesses who are looking to join Amazon can learn from their experience. Stay tuned.