Most startups and scaleups underestimate the value of an effective events strategy. This is likely because events are not measured in the same way as, for example, performance marketing is. However, in the post-COVID era, there’s a whole new set of opportunities businesses and their creative marketers can capitalise on within this field.

RocketX Head of Revenue, Beer Zandt, talked to Patrick de Laive, founder of The Next Web about this topic in more detail and discussed the importance of integrating an events strategy into your marketing.