We all know that content marketing is effective. The problem lies in making sure that your content’s message reaches your audience. If the intention with which you create your content is to simply convert, sell, or move clients down the funnel, it's highly unlikely for people to become interested.

We are in a give culture. If you want your audience’s attention, your main objective must be to provide value.

In this episode of Dubb’s podcast Connection Loop, Dubb founder Ruben Dua and co-founder Darius Santos discuss content marketing with Jake Dunlap. Jake is the CEO of Skaled, a leading sales consulting firm that's committed to helping organizations accelerate their sales impact by modernizing their strategies. Skaled has amassed millions of dollars worth of inbound organic business through content. If you’re looking to scale your business by producing content, you will surely find Jake’s insights beneficial.

Listen to more episodes here (dubb.com/cl-podcast).

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