Marketers and communicators have access to an ever-expanding selection of marketing technology to solve customer problems and unlock business growth. But, with so many tools in the market, it’s easy to feel overwhelmed. It’s important to have a clear understanding of which technologies are most fundamental to their business goals, and what can drive growth. Kiki Burton is passionate about the critical role marketing and technology play in delivering value for the customers through personalized experiences. She's in growth marketing at Plaid, and previously was Head of Growth Marketing at Credit Karma, and she shares her views on how to think about, and execute on, growth marketing.