Michael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of California, Los Angeles and an MBA, also from UCLA – The Anderson School of Management.

What you’ll learn about in this episode:

• How layering a customer education strategy in with the rest of your marketing efforts can be a great customer attraction and retention strategy
• Some of the ways that measure the success of a customer acquisition strategy
• The difference between reporting and analysis and insights
• What the keys were to great inbound marketing in 2022, and now heading into 2023
• How platforms have evolved and changed to help us do better inbound marketing

Additional resources: 

• Skilljar Website
• Michael Freeman LinkedIn
• A Brave New’s Website