Like me, Lauren McCullough did not begin her career in startups, but she found her way here after getting bored by the bureaucracy and red tape of larger organizations, and asking herself (in her words) “Like, why am I mad all the time?!” This impatience for inertia is also “probably why [she’s] never done enterprise sales”. Instead, she’s been focused on the SMB (Small and Medium Business) segment.

Recently, Lauren founded Tromml, a B2B SaaS platform that helps automotive sellers improve their eCommerce performance. Before Tromml, for several years, Lauren was a fractional sales leader at several startups. She found herself coming in to help early-stage founders solve a recurring problem — that the first sales leader they hired just didn’t work out well.

At this point, Lauren rode in on her magnificent horse and gallantly saved the day. (That is, she helped get growth going, wrote the sales playbook, hired the first Account Executive, and rode triumphantly off into the sunset.)