From studio founder and CEO (Demiurge Studios) to bedroom game developer, Al Reed has always taken an entrepreneurial approach to mining the gaming landscape for pockets of opportunity. His success has come from his commitment to creating game experiences that really know their intended audiences. Join us as Al shares the highs, lows, and pivotal moments of his career, including how a passion for player-driven experiences shaped his approach to design and leadership. We dig into the art of small-team development, the challenges of scaling, and why the best game ideas often come from unexpected places.