It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant?
The biggest challenge every business faces is in fact staying relevant to their market. On the first episode of Market Makers we speak with Letitia Donovan, Global Marketing Director at Red Lion, to talk how content engages and educates customers, and solves problems. "People are buying an experience, and want you to solve their problems," says Donovan. Content can help do just that.