In this podcast episode, host Jody Sitters interviews Matt Wilkinson, founder and CEO of BizInc, about the importance of a website for accounting practices. 

Wilkinson emphasizes that websites are crucial for sealing the deal with referrals, as potential clients often do their due diligence by checking out a firm's website.

Additionally, websites can provide value for existing clients by serving as a resource hub and can also play a role in lead generation and employee retention.

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