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Driving Sales and Conversion Rates with Ben Abzug of the Charleston RiverDogs
For the past eight years, Ben Abzug has been the Assistant General Manager for the Charleston RiverDogs, a minor league baseball team that holds the only title of being Low-A East Champions. He brings extensive knowledge of how to increase sales and attendance from his previous role as General Manager for the Burlington Royals of the Appalachian League.
Ben graduated from Purdue University - Krannert School of Management with a Bachelor of Science in Marketing and Marketing Management. He built his baseball managerial experience by interning with the Cedar Rapids Kernels Baseball Club for two years after graduation.
In this episode…
How can you sift through the data to drive more revenue? Are you symmetrical with your consumers’ needs?
Ben Abzug knows the efficacy of measuring data and thinking from a consumer standpoint to meet consumer needs. By studying the data, a business can deploy marketing tactics to target specific demographics. Ben has experience studying results from digital campaigns to discover buying behavior and convert it into increased revenue. Want to learn more?
In this episode of Digital Madvertising, Chris Clark talks with Ben Abzug, Assistant General Manager at Charleston RiverDogs, about how the RiverDogs are leading the entertainment experience in minor league sports. Ben shares how the team repositioned themselves to be leaders of the league, creating a unique consumer experience, and why examining the data really matters when increasing sales.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com
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By Digital Ignite
5
22 ratings
For the past eight years, Ben Abzug has been the Assistant General Manager for the Charleston RiverDogs, a minor league baseball team that holds the only title of being Low-A East Champions. He brings extensive knowledge of how to increase sales and attendance from his previous role as General Manager for the Burlington Royals of the Appalachian League.
Ben graduated from Purdue University - Krannert School of Management with a Bachelor of Science in Marketing and Marketing Management. He built his baseball managerial experience by interning with the Cedar Rapids Kernels Baseball Club for two years after graduation.
In this episode…
How can you sift through the data to drive more revenue? Are you symmetrical with your consumers’ needs?
Ben Abzug knows the efficacy of measuring data and thinking from a consumer standpoint to meet consumer needs. By studying the data, a business can deploy marketing tactics to target specific demographics. Ben has experience studying results from digital campaigns to discover buying behavior and convert it into increased revenue. Want to learn more?
In this episode of Digital Madvertising, Chris Clark talks with Ben Abzug, Assistant General Manager at Charleston RiverDogs, about how the RiverDogs are leading the entertainment experience in minor league sports. Ben shares how the team repositioned themselves to be leaders of the league, creating a unique consumer experience, and why examining the data really matters when increasing sales.
This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
- linkedin.com/company/digitaligniteagency
- twitter.com/digitalignite
- instagram.com/digital_ignite/
- Digital-Ignite.com