Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcomeDavid Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. 
Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche and content marketing strategies. 
Some key talking points include:

• David’s controversial take on influencer marketing
• The role of content in the customer journey
• Podcasting tips to build your brand’s footprint
• Content marketing is a long game: focus on quality, quantity, and engagement

David wears multiple hats, he is an Author, Marketing Guru, Podcast and Content producer, and the founder of Casting Cred. David produced his first podcast back in 2006, and since then has embraced the podcasting medium as an important part of a progressive content marketing strategy. David’s comprehensive marketing background allows him to assist his clients with where a podcast fits into their overall content marketing mix. 
If you enjoyed this episode then please either:

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Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


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