In this episode of The A100 Podcast, host Colleen Gallagher speaks with Tim Ebner, Director of Communications & Marketing at the Can Manufacturers Institute (CMI). Tim brings a wealth of experience from his background in journalism and association communications to champion sustainability and innovation in the metal can industry. Through initiatives like the “2 Million Cans Recycling Contest” and “Every Can Counts,” Tim and his team at CMI are creating powerful community engagement and awareness around the environmental impact of metal cans.

Key Highlights:

Sustainability with Impact: Tim shares how CMI is driving sustainability by promoting the circular economy of aluminum and steel cans, which can be recycled infinitely. This commitment to reducing waste is supported by ambitious goals to improve recycling rates and reduce the carbon footprint of metal cans by 2030, 2040 and 2050.

Engaging Communities through the 2 Million Cans Contest: CMI’s “2 Million Cans Recycling Contest” is an educational and community-focused initiative that partners with schools to teach students about recycling and sustainability. Tim discusses how this grassroots campaign not only recycles cans but also reinvests in local communities, creating a tangible impact that reinforces the importance of environmental stewardship.

AI-Driven Recycling Innovation: CMI is also exploring AI technology to boost recycling rates. Tim explains how optical-sorting robots identify and sort aluminum cans at recycling facilities, ensuring these valuable materials are correctly processed and reintegrated into the circular economy. This tech-forward approach demonstrates CMI’s dedication to integrating innovation in sustainability efforts.

Check out this Axios article: AI robot helps recover and recycle beverage cans

Bringing Your Whole Self to Work: Tim emphasizes the importance of blending personal passions with professional roles. He encourages association professionals to explore creative interests outside of work, as these pursuits can bring fresh perspectives and innovative ideas to their daily roles.

Join us as Tim Ebner shares valuable insights on how associations can foster community engagement, promote sustainability and leverage creativity to drive industry impact.

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