In this episode of Net Hero: the Carbon Impact Podcast, host Ric Porteus sits down with Jose Gorbea, the Global Head of Brands and Sustainability Innovation at HP. Together they discuss purpose-led branding, regenerative marketing, and the importance of thinking transversely in a brand's value chain.

Driving Sustainable Behavior Change through Purpose-Led Branding with Jose Gorbea of HP

Carbon neutral. Net zero. Carbon footprint. Carbon offset.
When it comes to talking about carbon impact, it can often feel very… complicated. 
If you’re like me and are completely sick of all the carbon jargon, then welcome - you’ve found your tribe.

This is Net Hero -  The Carbon Impact Podcast.

Where we explore carbon management topics for businesses and individuals, providing practical insights and strategies to advance sustainability initiatives. By simplifying complex concepts and speaking with industry experts and world-leading conservationists, we bridge the knowledge gap for those of you who are new to sustainability. We also share positive climate action, guidance, and inspiring success stories.

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Earth Sciences

Carbon neutral. Net zero. Carbon footprint. Carbon offset. When it comes to talking about carbon impact, it can often feel very… complicated. If you’re like me and are completely sick of all the carbon jargon, then welcome - you’ve found your tribe. This is Net Hero - The Carbon Impact Podcast. Where we explore carbon management topics for businesses and individuals, providing practical insights and strategies to advance sustainability initiatives. By simplifying complex concepts and speaking with industry experts and world-leading conservationists, we bridge the knowledge gap for those of you who are new to sustainability. We also share positive climate action, guidance, and inspiring success stories.

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Driving Sustainable Behavior Change through Purpose-Led Branding with Jose Gorbea of HP

Driving Sustainable Behavior Change through Purpose-Led Branding with Jose Gorbea of HP