In this episode of the Innovation Brief, hosts Will Benton and Gabriella G. Hernandez sit down with Jonatan Pinkse, Professor of Sustainable Business and Director of the Centre for Sustainable Business at King's Business School, King's College London. Jonatan shares his journey from economics to pioneering research on business responses to climate change, and unpacks what truly defines sustainable innovation in today’s complex world.

Together, they explore the paradoxes and trade-offs that organisations face, the evolving role of AI in sustainability, and the importance of cross-sector partnerships and social entrepreneurship. Jonatan offers candid insights on the challenges of driving real change, the pitfalls of relying solely on behavioural shifts, and why structural solutions and resilience are key for the future.

Whether you’re an innovation leader, entrepreneur, or simply passionate about building a better future, this conversation is packed with practical advice and thought-provoking ideas to help you navigate the path to meaningful, sustainable impact.

Connect with Jonatan Pinkse: https://www.linkedin.com/in/jonatanpinkse/

The Innovation Brief podcast features conversations with innovation leaders exploring the ideas, challenges, and breakthroughs that are defining our future.

New episodes every two weeks.

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