Top-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day, Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more!

He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.

Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.