In this episode, Raj Lyons Chohan, founder and CEO of Affinity EV, takes us on his journey from washing cars to founding a pioneering platform that’s reshaping both the automotive and energy sectors.

He discusses the critical disconnect between selling an electric vehicle (EV) and the onward buying journey, highlighting the urgent need for a seamless, customer-centric approach.

Raj explores the current challenges facing the automotive industry while highlighting exciting new opportunities that are emerging. He discusses how data and AI can empower dealerships to evolve beyond traditional car sales, transforming into energy network businesses. By viewing an EV as a "battery on wheels," dealerships can tap into innovative revenue streams and introduce home energy management to their services.

This shift is massive, and Raj emphasises the importance of proactive leadership. To stay ahead, industry leaders must leverage AI and data to enhance profitability and customer loyalty through personalised experiences. 

Plus, Raj shares key insights on what to avoid to prevent missed revenue opportunities in the current sales process!