What does it take to prove the value of certification in a changing industry, and how do you reconnect with a new generation of workers who aren’t convinced credentials matter?

In this episode of Tried and Tested, PSI’s Chief Assessment Officer, Dr. Isabelle Gonthier, sits down with Rebecca Sutter, Chief Technical Officer at the National Institute for Automotive Service Excellence (ASE). Together, they explore ASE’s unique role in shaping standards in the skilled trades, how data-backed research uncovered the ROI of certification, and what other credentialing organizations can learn from ASE’s approach to job task analysis, stakeholder engagement, and program reinvention.

From survey insights showing a 40% productivity boost for credentialed auto techs to personal reflections on navigating cultural barriers in vocational testing, this is a must-listen for anyone in credentialing, workforce development, or vocational education.